Design Quarterly featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.
Continue readingPepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.
Continue readingMiller's Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the premium ingredients.
Continue reading7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.
Continue readingThe Channel Bowl is an evolution of the everyday bowl crafted for better scooping, sipping and grip. Everything from the form to the finish was thoughtfully considered. The high gloss interior of the bowl has a channel throughout allowing food to gather as you eat. Not only does this enhance scooping but it creates the perfect canal for sipping. The exterior of the bowl is designed with dimples sized for fingertips and has a soft matte finish. This creates a refined yet tactile exterior for a secure grip when carrying, pouring and lifting the bowl.
Continue readingOLI, a visually minimalist object, was conceived based on its function, the idea of hiding the pits arising from a specific need. It followed observations of various situations, the ugliness of the pits and the need to enhance the beauty of the olive. As a dual-purpose packaging, Oli was created so that once opened it would emphasize the surprise factor. The designer was inspired by the shape of the olive and its simplicity. The choice of porcelain has to do with the value of the material itself and its usability.
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Design Quarterly features most amazing bakeware, cookware, tableware, kitchenware and food.
Railway station by Yasumichi Morita
Wednesday, 17 AprilWine Packaging Design by En Garde Interdisciplinary GmbH
Tuesday, 16 AprilSmart phone by Vestel ID Team
Monday, 15 April
Design Quarterly featuring great design, architecture, fashion, graphics and innovation from across the globe.