SoulSpice offers high-quality organic spices. So the packaging design needed a premium feel while reflecting the brands’ sustainable and natural philosophy. In contrast to traditional spice brands, Studio Grau created a packaging design that reflects the spices´ inherent value and colorfulness, with unique hand-drawn patterns for each spice. The beautifully designed glass containers encourage the custumer to reuse the glass and not through it away. The design focuses on the joy of good food, sharing and living with responsibility thereby staying true to the brand’s motto: Taste That Matters
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