The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.
Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for "Star Wars: The Last Jedi" celebrates the historic collaboration between the iconic film and Pepsi's "Live Without Compromise" spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable. Available only in China via E-commerce, this limited series is a desired collectible packaging for fans.
The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.
The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.
The Channel Bowl is an evolution of the everyday bowl crafted for better scooping, sipping and grip. Everything from the form to the finish was thoughtfully considered. The high gloss interior of the bowl has a channel throughout allowing food to gather as you eat. Not only does this enhance scooping but it creates the perfect canal for sipping. The exterior of the bowl is designed with dimples sized for fingertips and has a soft matte finish. This creates a refined yet tactile exterior for a secure grip when carrying, pouring and lifting the bowl.
agape is a new set of dining elements designed to facilitate interaction when sharing a meal. The way each element complements the others intentionally brings out food while beautifying its display. The angles of the pieces ensure their fit with one another for safe storage and help to scrape food from the borders of the bowls. The multipurpose pieces work well individually or in combination with others. agape crisscrosses the line between tradition and modern-day functional table objects by reinterpreting classical elements to suit today's lifestyle.