Svoboda Tzekova-bulgarian Abc Book History Book/Encyclopedia

At Design Interviews

Interview with Svoboda Tzekova : Frank Scott: What is the main principle, idea and inspiration behind your design?. Svoboda Tzekova : A historical review of Bulgarian primers during the past two centuries through a subjective selection and interpretation of the visual and text content. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Svoboda Tzekova : The aim was to achieve a harmonious combination of various visual and verbal information, using a neutral design that helps the reader to enter the subject. Something that could be regarded both as an easy reading and an in-depth analysis. .Frank Scott: What are your future plans for this award winning design?. Svoboda Tzekova : An exhibition. .Frank Scott: How long did it take you to design this particular concept?. Svoboda Tzekova : The research took one year and the design itself — six months. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Svoboda Tzekova : I have been working on the concept together with Anton Staykov. Although the final result embodies our idea, we had to meet our publisher’s requirements. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Svoboda Tzekova : Fortunately, right after its initial stage the project was supported by the biggest Bulgarian textbook publisher. A substantial aspect was the fact that the publishing house owns the archive of the state textbook publisher form the socialist period. Without the access to those resources we wouldn’t be able to complete the project at all. Thanks to PROSVETA Publishing we also had the chance to collaborate with professional editors. .Frank Scott: What made you design this particular type of work?. Svoboda Tzekova : Before no such thing existed in Bulgarian. The field was rather unexplored and I believe that such products play a crucial role for the society. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Svoboda Tzekova : Anton Staykov as a co-author of the concept and а main contributor in the whole process of research and compilation. .Frank Scott: Who is the target customer for his design?. Svoboda Tzekova : Both specialised and ordinary readers. .Frank Scott: Which design tools did you use when you were working on this project?. Svoboda Tzekova : Epson and Canon scanners, iMac, EIZO monitor, Adobe Photoshop, In Design, Adobe AcrobatPro .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Svoboda Tzekova : The writer Nadezhda Radulova was helping through the whole process and contributed with two texts; Marin Ginev was our main editor, Vihra Stoeva-Yancheva - artistic editor, Zhana Gancheva - technical editor. .Frank Scott: What is the role of technology in this particular design?. Svoboda Tzekova : Without the contemporary scanners and monitors reproducing the imagery or the old print materials would be impossible. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Svoboda Tzekova : We have gone through the stocks of 30 public libraries and more than 50 private collections to create the first catalogue of Bulgarian reading textbooks. For the purpose of the book, 700 representative images were selected. In this number are illustrations, photos, diagrams, typographical images, facsimiles. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Svoboda Tzekova : The aim was to achieve a harmonious combination of various visual and verbal information, using a neutral design that helps the reader to enter the subject. This kind of new genre needed special approach. .

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