Joel Derksen's Wikiwiki Poke Shop Branding

Joel Derksen Discloses The Wikiwiki Poke Shop Branding

Joel Derksen, the thinktank behind the awarded project Award Winning WikiWiki Poke Shop Branding explicates, Wiki Wiki's bold approach to Poke seafood dishes led us to take an equally bold approach: black and white, bold colours, and a dynamic identity. The new restaurant has been seen in Grand Rapids as "a piece of Amsterdam" within a city known for its Americana and provenance-based visual landscape. While engaging with the client, the brief came as a manifesto to move away from the Americana cues, or the Hawaiian "tiki" cues. The urban, intense, London-Amsterdam inspired design language brought the owner's vision to life..

Joel Derksen's Wikiwiki Poke Shop Branding Images:

VIA: http://competition.adesignaward.com/design.php?ID=61701

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