Corporate Identity:jae Murphy Photography by Luka Balic

Luka Balic Shares The Jae Murphy Photography Corporate Identity

Luka Balic, the maker of the highlighted design Jae Murphy Photography by Luka Balic points out, The negative space is used because it makes viewers curious and once they experience that Aha moment, they instantly like it and memorize it. Logo mark has initials J, M, the camera and tripod incorporated in the negative space. Since Jae Murphy often photographs children, the big stairs, formed by name, and low placed camera suggest that kids are welcome. Through Corporate Identity design, the negative space idea from the logo is further developed. It adds a new dimension to every item and makes the slogan, An Uncommon View of the Commonplace, stand true..

Corporate Identity:jae Murphy Photography by Luka Balic Images:


End of the article, click here to go back to previous page, or alternatively go back to Design Quarterly homepage.

Design Award
Copyright © 2010 - 2020 Design Quarterly - - All Articles