Design Quarterly

SoulSpice

SoulSpice offers high-quality organic spices. So the packaging design needed a premium feel while reflecting the brands’ sustainable and natural philosophy. In contrast to traditional spice brands, Studio Grau created a packaging design that reflects the spices´ inherent value and colorfulness, with unique hand-drawn patterns for each spice. The beautifully designed glass containers encourage the custumer to reuse the glass and not through it away. The design focuses on the joy of good food, sharing and living with responsibility thereby staying true to the brand’s motto: Taste That Matters

Turkish Coffe Cup

Freaktion

The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.

Verso

Antrei Hartikainen designed Verso salad servers for the design competition organized by Serlachius Museums and Mänttä Craft’s Center in Finland. Salad servers were chosen as a winner and they became items of merchandise for the museum shop. Sculptural Verso salad servers combine the crafts, wood producing possibilitys and recognizable design. Antrei explain that the design reflect the inner growth, stimulated by dining pleasures and art experiences, which always develops into something new and inspiring.

Erdnussschütte

Circus

Circus is a deformed 1mm stainless steel sheet. The design is simple and as reduced as conceivable. There is no front and no back, no top and no bottom. It is mirror-symmetric in two axes and can be used to open cap bottles from four different positions. The 55mm in diameter round shape fits comfortably into every palm and the curved shape supports the pleasant feeling while holding the Circus inside your hand. It has a high gloss polished finish and round edges.